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Innisfree faced low D2C conversions and inefficient ad targeting. EMB optimized their campaigns within 45 days and improved website performance, reducing page load time by 33.8%.
Innisfree struggled with low D2C conversions despite significant ad spend, largely due to inefficient ad targeting and underperforming ad copy. The brand faced challenges in authentically engaging its target audience, which resulted in poor ad performance. Additionally, the slow website performance hampered user experience, further contributing to a lower conversion rate and a reduced return on ad investments.
Campaign Optimization
EMB reviewed Innisfree’s campaigns, improving targeting, ad copies, and audience engagement within a 45-day period to boost conversion rates.
Authentic Targeting
EMB implemented more authentic audience targeting strategies, ensuring that Innisfree's ads reached the right users and drove genuine engagement.
Ad Spend Efficiency
By optimizing ad copy and targeting, EMB significantly improved Innisfree's ad spend efficiency, ensuring better returns for their investment.
Online Ads Design and ManagementWebsite Performance
EMB enhanced Innisfree's website, reducing page load time by 33.8%, improving customer experience, and contributing to higher conversion rates.
EMB’s efforts led to significant improvements in D2C conversions, ad campaign effectiveness, and website performance for Innisfree.
Optimizing the campaigns resulted in a 59.4% increase in direct-to-consumer conversions, driving higher revenue and ROI from ad spend.
By refining ad targeting and creating more efficient ad copies, Innisfree’s ad spend efficiency improved by 57.2%, maximizing return on investment.
Enhancing the website performance decreased page load time by 33.8%, improving user experience and contributing to higher conversion rates.
Conclusion
EMB successfully optimized Innisfree’s D2C ad campaigns, resulting in a 59.4% increase in conversions and a 57.2% improvement in ad spend efficiency. By also improving the website’s page load time by 33.8%, EMB ensured a better user experience, leading to higher engagement and sales. This comprehensive approach helped Innisfree maximize the effectiveness of their ad spend and drive sustained business growth.
