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Disha IAF’s brand and content strategy lacked engagement. EMB developed new brand guidelines and revamped their social media strategy to increase audience engagement and organic growth.
Disha IAF was dissatisfied with the lack of engagement and growth generated by their previous brand and content strategy. Their social media channels, in particular, struggled to attract meaningful engagement or expand their reach. They needed a strategy overhaul that would revitalize their online presence, develop engaging content, and create a strong connection with their target audience through a more resonant and dynamic brand voice.
Brand Guidelines Creation
EMB developed detailed brand guidelines to ensure Disha IAF’s messaging, visuals, and content were cohesive and aligned with their goals.
Content Strategy Revamp
The social media content was refreshed with new, edgy posts designed to better resonate with Disha IAF’s audience and drive higher engagement.
Audience-Centric Approach
The content strategy was focused on creating posts that spoke directly to the audience’s interests, ensuring deeper connections and sustained engagement.
Consistent Execution
EMB ensured the new strategy was executed consistently across platforms, maintaining high-quality content and adhering to the updated brand guidelines.
EMB's revamped content and brand strategy for Disha IAF led to improved engagement and stronger online presence, particularly on social media.
Disha IAF’s social media engagement increased by 57.3%, thanks to fresh, edgy content that resonated better with their audience.
The revamped content strategy drove a 52.4% increase in followers, growing Disha IAF’s online community organically.
The new brand guidelines boosted brand awareness by 37.2%, making Disha IAF more recognizable and appealing to its target audience.
Conclusion
EMB’s comprehensive approach successfully revamped Disha IAF’s brand and social media strategy, resulting in a 57.3% increase in engagement and a 52.4% growth in followers. By developing new brand guidelines and refreshing the content with edgier, audience-focused posts, Disha IAF saw significant improvements in both online presence and brand awareness. This overhaul positioned Disha IAF as a more dynamic and relatable brand, driving sustained organic growth.
