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Campus Shoes partnered with DC to launch their Batman range. EMB created a stunning CGI video that resonated with their young audience, driving brand engagement and excitement.
Campus Shoes wanted to announce their collaboration with DC Comics to launch a Batman-themed footwear collection. Their objective was to connect with a younger audience and create buzz around the exclusive range. They needed a unique, visually appealing campaign that would capture the attention of their tech-savvy audience and communicate the collaboration’s excitement effectively while reflecting both brands’ iconic status.
CGI Concept Development
EMB developed a creative CGI concept, combining Batman’s iconic persona with the youthful, energetic style of Campus Shoes to engage their target audience.
Storyline Creation
EMB conceptualized a compelling storyline that highlighted the exclusive range in an exciting, superhero-inspired narrative to captivate viewers.
Video Execution
Our team managed the entire production process, ensuring high-quality CGI visuals that were aligned with the brand's messaging and appeal to a younger audience.
Timely Deployment
EMB ensured the video was launched on time across digital platforms, maximizing exposure during the product release and capturing the audience’s attention.
The CGI campaign created a strong connection with Campus Shoes’ young audience, leading to higher engagement, sales, and brand recall.
The launch video led to a 44.6% increase in sales for the exclusive Batman range within the first month of the campaign.
Audience engagement surged by 36.3%, driven by the dynamic visuals and compelling storyline that resonated with their target demographic.
The CGI video was shared 63.2% more on social media, showcasing the campaign’s viral appeal and boosting brand visibility across platforms.
Conclusion
EMB helped Campus Shoes successfully launch their exclusive Batman range with a high-impact CGI campaign. The dynamic video connected with their young audience, driving significant increases in sales, engagement, and social media shares. The campaign not only boosted the product launch but also solidified Campus Shoes’ brand position as an exciting, youth-focused footwear company.
