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Blinkit aimed to boost brand recognition by increasing outdoor graphics, billboards, and signage to announce new dark stores and special offers across cities in India.
Blinkit aimed to enhance its brand recognition and market penetration by focusing on outdoor advertising, such as billboards and eye-catching graphics. Their goal was to announce newly opened dark stores across various cities and inform residents of nearby delivery options. They wanted a partner who could execute this strategy effectively across diverse regions in India, with state-specific designs that catered to local languages and preferences.
State-Specific Designs
EMB developed customized creatives and billboards for each state, reflecting local culture and language to ensure better connection with the target audience.
Outdoor Graphics Execution
EMB handled the end-to-end execution of billboards, posters, and eye-catchers across multiple cities, making Blinkit’s brand stand out prominently.
Signboard Branding
EMB ensured strategic placement of signboards near newly opened dark stores, helping residents identify their nearest delivery points easily.
Pan-India Coverage
EMB executed the outdoor campaigns nationwide, ensuring consistent messaging across regions while maintaining local relevance to boost engagement.
EMB's strategic outdoor campaigns significantly boosted Blinkit's brand visibility and engagement across multiple cities, enhancing local recognition.
Outdoor campaigns led to a 48.4% increase in Blinkit's brand recognition, capturing attention through billboards and customized city-specific designs.
The campaigns contributed to a 34.2%% rise in footfall at nearby dark stores, as residents were drawn by local promotions and clear signboard visibility.
Targeted designs per state and language increased local engagement by 24.7%%, with residents responding to regionally tailored messages and offers.
Conclusion
EMB successfully helped Blinkit achieve its brand recognition goals by executing a nationwide outdoor advertising campaign. The tailored, state-specific designs, along with strategic signboard placements, led to a 48.4% boost in brand recognition and a 34.2%% increase in footfall at dark stores. This comprehensive approach ensured Blinkit’s message reached the right audience and enhanced local market penetration.
