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The traditional online shopping experience for beauty products lacked the tactile and visual elements that consumers rely on in physical stores. As a result, many potential customers hesitated to buy beauty products online because they couldn’t try them out beforehand. This limitation led to low conversion rates and high return rates, creating significant challenges for online beauty retailers.
Expand My Business developed cutting-edge AR and AI-powered technology to enable virtual try-ons of beauty products, bridging the gap between the physical and digital shopping experiences. The solution included:
Extensive data on facial features and makeup application techniques was gathered to train advanced AI models.
Sophisticated computer vision algorithms were designed to map makeup products onto users' faces in real-time with exceptional accuracy.
A user-friendly interface was crafted, allowing consumers to easily engage with the virtual try-on tool.
The platform utilized advanced facial recognition and computer vision to apply makeup products onto users' faces in real-time, delivering a realistic and interactive experience.
The implementation of this solution had a significant impact listed below:
Online sales conversion rates saw a notable increase of approximately 27%, as consumers gained the confidence to purchase products after virtually trying them on.
Customer satisfaction improved, with an 81% increase in positive feedback from users who appreciated the ability to experiment with different looks from the comfort of their homes.
Product return rates decreased by about 16%, as consumers were better able to visualize how products would look on them before making a purchase.
The startup’s AR and AI technology successfully transformed the online shopping experience for beauty products, addressing key challenges and driving significant business outcomes. This solution not only increased sales and customer satisfaction but also reduced return rates and enhanced brand engagement. The technology has the potential to extend into the fashion industry, where it could offer similar benefits by allowing customers to virtually try on clothes and accessories, further enhancing the online shopping experience and fostering customer loyalty.
